Why You Should Add Gluten-Free Products to Your Portfolio

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Written by Glen Call

June 9, 2020

Food producers and food brand managers want to increase sales. One easy way to do this is by adding gluten-free options to the product portfolio. But simple sales aren’t the only reason to add gluten-free to your mix. Here are a few more reasons to add gluten-free products to your product lines.

Increase Your Customer Base.

About one percent of the US has celiac disease. This means their bodies can’t process gluten. While that may not sound like a big number, it’s still 3.1 million consumers who are looking for options. Then consider all the family members who live with people who have celiac disease. Add to that the people without celiac disease avoiding gluten, or PWAGs. That’s eight million people looking for gluten-free options. That’s a lot of potential for more sales.

 Consumers Crave Great Gluten-Free Food.

Consumers who live a gluten-free lifestyle are always on the lookout for great gluten-free options. Their search is for things that they can enjoy and that work for the rest of their family. The companies that can fill that need in the most delicious ways win. There are opportunities to woo consumers searching for great gluten-free food.

 Gluten-Free Eaters are Loyal and Vocal. 

When a consumer finds a great product, they are loyal to a fault to that brand. What’s more, they often tell their other gluten-free friends how good it is. We hear about this often. Customers are very grateful to find a great tasting product that they can eat. When diagnosed with celiac disease or gluten intolerance, it can be a difficult time. People often think they have to give up their favorite gluten-containing foods. They may try other gluten-free options but get disappointed in the taste or texture of the product. When they find a product they like, they are often overwhelmed with joy and they tell everyone they know.

 Good for the Brand.

Consumers want brands that stand for something. Adding gluten-free products will strengthen your brand with a more loyal customer base. As you cater to a percentage of this underserved population, you will also appeal to your current customer base. They will recognize your desire to provide products for everyone and respond to it.

 Expands Your Footprint.

A great gluten-free product can do more than open up sales in retail. Foodservice is trying to cater to this market as well. Restaurants, hotels, hospitals, and cafeterias all want great options for their customers. As you expand your gluten-free products into this market, it adds greater potential to serve people beyond the grocery store.


 Demand for gluten-free products will continue to grow. Embracing gluten-free foods in your product line will do more than add sales. It will expand your customer base, appeal to an underserved market, increase brand loyalty, and create opportunities beyond the grocery store. Visit Our Website Here to Learn More Information.

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