Why You Should Look at Private or White Label for Your Next Gluten-Free Product

Whether you’re a food retailer, food company, food distributor, or restaurant, adding new gluten-free products to your portfolio is a good idea. When you look at what it takes to add to your portfolio, there are two obvious choices: make your own product or use someone else’s.

Creating Your Own Product can be Challenging

As a creative chef or artist you may feel that making your own gluten-free product is the best idea. It allows you to build a product that is your own and can give you a sense of accomplishment. Unfortunately, it can be fraught with difficulties too. For those unfamiliar with working with gluten-free flours, understanding the nuances can make for lots of trial and error. That trial and error takes a considerable amount of time. And with that time for recipe development you’re taking time away from other valuable activities like operations, marketing and sales.

Private Label is a Tried and True Business Model

The other option is to use someone else’s products. For those new to the industry, this is known as private label or white label products. With this arrangement you take a product that is already developed, put your label on it, and sell it as one of yours. It’s a concept we’re all familiar with whether buying Great Value at Wal-Mart, Good & Gather at Target, or Kirkland at Costco. It’s estimated that 25% of all retail sales are private label goods. Many companies engage in this behavior because it offers a wealth of benefits:

Immediacy

Private label products are ready to go when you are. With a quick development of a name and a label, you’re ready to go. R&D time, which can range from months to years, is completely eliminated. This is especially true for gluten-free products. You add a product to your line and begin generating sales much faster to help your bottom line.

Reduced Expense

Besides the elimination of time, you’re also eliminating the cost that comes with developing your own product. The cost it takes to develop, test, and refine your products, especially a gluten-free one, goes away when you white label the product. These added savings give you additional funds that you can put towards other things like marketing, operations, and sales.

Tried and Tested

White label products are ready to go because the manufacturer knows they’re good. They’re available on the market and already accepted by consumers. You don’t have to worry about how they’ll turn out. You can see and taste the product by receiving samples ahead of time. Based on what you see you can determine if they’re right for you and your customers. This gives you peace of mind and the confidence to put your own name on it. And with gluten-free products, tasting the difference is a big deal.

Flexibility

Some food manufacturers that specialize in private label products often collaborate with customers. They can change and tweak products to make something that is unique to you. You still enjoy a well-tested product, but you’re given the ability to make something that you can call your own. This is especially the case with gluten-free products, as things like organic, non-GMO, paleo, keto, or allergen-free may be part of your brand.

Give Private or White Labels a Try

When you look at your next gluten-free product, consider looking at private label or white label products to jump start your journey. Ask your gluten-free co-packer or co-manufacturer what products they have in their repertoire. By having the right conversations, you can speed up your launch and accelerate your business growth.

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